Business Insight


Much of the focus around business insight has been on business intelligence tools. However, BI tools are merely that – tools. The value of BI tools can only be measured by the business insight they communicate. The main tool used has been dashboards – visual representations of data.

Largely, dashboards were built around graphical design, rather than insight. They failed to incorporate Gestalt principles of visual design or factor in the neuroscience behind how information is perceived.

Over the past five years, neuroscience has greatly heightened our knowledge of how the brain functions. Used in the leadership context, is it known as neuroleadership. This knowledge should be a key driver of dashboard design.